About This ULTRA CONCENTRATED - One 1 Gallon bottle dilutes up to 24 gallons with tap water. Apply direct or dilute with warm water as desired. Massage shampoo into coat from head to tail, rinse thoroughly, repeat if needed. Don't pre-dilute and use over days, weeks, months. Only dilute the amount you plan to use same day. CLEANS AND CONDITIONS - You will love this mild concentrated conditioning shampoo for its capabilities to clean and add texture while leaving a wonderful lasting fragrance for days. CONTAINS- A Non-Toxic, Blend in a Proprietary Mild Shampoo Base with Aloe Vera, Silk Proteins, Panthenol, Vitamins A, D and E, Essential Oils, and Fragrance. pH Balanced. DIRECTIONS FOR USE - Apply direct or dilute with warm water. Massage shampoo into a wet coat from head to tail, work into a lather then rinse thoroughly. To condition the skin and coat, we recommend using any Nature's Specialties conditioner. WHY NATURE'S SPECIALTIES - Our products are recognized in the Grooming industry as premium products for dogs and cats and are used by many competitive groomers and pet loving consumers. Overview Brand : Nature's Specialties Scent : Plum Silky Product Benefits : Conditioning Recommended Uses For Product : Conditioning Item Form : Liquid